Design Your Global Communication


By Rochelle Kopp, Managing Principal, Japan Intercultural Consulting

“In the U.S., the employee put in this situation would be beaming, pleased that their efforts were being recognized in a public way.  However, the hapless Tanaka-san would be absolutely cringing.  Being singled out is extremely uncomfortable for Japanese.  This kind of attention to one individual tends to cause rifts in Japanese teams, upsetting their delicate balance.  The attempt to motivate becomes de-motivating, because it does not fit in well with the culture.”

“Even within the same culture, individuals vary as to what they find motivating.  It’s always important to understand the motivators that work for each individual.  And it’s also necessary to grasp the culturally-determined aspects of motivation.  This article will look at some techniques that are helpful for motivating Japanese employees.”

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